For greater media coverage, it is ideal to be seen and heard in the media as much as possible. Journalists are constantly looking for interesting and attractive stories that can be developed for their viewers and listeners. When you are available to comments in the media, you position yourself and your brand in a powerful way for people to take note of what you have to say.
Media training can be very useful in helping you develop the skills needed to convey your message smoothly with an impact. And when you are a good expert, the media will come back to you again and again to comment expert in your area of knowledge. Here are five compelling reasons you need to consider in media training:
- Learn to speak in a way that people who take the media training notes can teach you how to make use of your words, tone and body language to deliver your message in a powerful way. When you talk on TV, people are not only listening to your words. They tend to watch your body language and facial expressions.
One of the greatest benefits of media training is that you can build your confidence by talking to the media. Many people are frightened at the idea of being interviewed, and in particular radio or live television. However, when developing your interview skills, you will find offered in the media to be one of the strongest forms of marketing and public relations for your business.
- Clearly and concisely describe your key messages. Defining your key messages is essential so that you know exactly what you want to convey when being interviewed by the media. Your key messages should be original, in short, and focusing on your audience. Focus on the language that is easily digested by your audience.
No more than five key messages or dilute the impact of what it says. When you are clear about your key messages, you can keep coming back to them throughout the interview to get their points everywhere.
- Develop prepared answers to hard questions. Sometimes journalists can ask questions that are difficult to explain or set up. Media training can prepare you to challenge and to be prepared for an unexpected turn or turn in interview questions. By preparing the tough questions, you can feel safer than when you enter the interview.
- Learn to organize the interview with the media. Although the reporter will ask questions, you are in control of the interview. Media training can help you to keep cool during the interview and create the desired outcome. When you are clear on your answers, you can conduct the interview in the direction you want. This is an excellent and important skill that can be learned through the training and practice of the media.
- It is less likely to get the wrong impression. If you go to the interview without being clear about your key messages or feel unprepared for hard questions, the likelihood of being misquoted is much higher.
In conclusion, Media training can help you build confidence, have a strategy for appearances, and avoid the possibility of being poorly cited by learning specific skills in concise, efficient and dynamic communication.