Bonus Tip: Don’t be too technical! I see this all the time when I’m first working with an expert. They’ve been in their career for so long, and they understand so much of the minutiae of what that entails. However, when you are preparing for a news or talk show appearance, you really need to be able to take your expertise and and convey it layman terms. And you need to be conversational and engaging. Your job is to take something very technical and let everybody be able to understand that. That’s really your job as a Media Expert!